Modest fashion, in industry terms, essentially describes fashion that does not reveal a lot of skin. However, the spectrum of modest fashion is extremely broad – it can describe anything from a beautiful embellished Dolce&Gabbana silk abaya just as it can a slinky YSL smoking suit. The rise of modest fashion holds special significance for many women who have previously felt underrepresented and is indicative of society’s progression towards inclusion and acceptance. I had the opportunity last month to participate in one of the leading luxury modest fashion week, Jakarta Modest Fashion Week. During the week, I met with the founders, one of the key designers and one of the key personalities in attendance. Adding glamour to the event, was the stunning Muna Jama. Muna, a model of Somali ethnicity and modest fashion personality, paved the way for equality and inclusion recently when she competed in Miss Universe 2017 and, staying true to her beliefs, refused to wear the bathing suit. I caught up with Muna for a quick chat by the runway: What inspired you to enter the Miss Universe Competition? “My inspiration came from the strong women in my life – their determination to overcome fear and loss motivated me to make a difference in the world I live in. Combining modest fashion and activism has given me the will power to focus less on my flaws instead on the world’s flaws’. How did the modelling industry react to your story? “The industry reaction was huge and positive! It indicated that the industry is hungry for change and there is a desire to hear more about feel-good success stories.
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